"I think you get immersion in two ways. One is there’s depth behind the screen, but also, I feel there’s times where you want to use space in front of the screen as well and we definitely use it. What we’ve tried to do is not do what early kind-of 3D movies, which is kind of stick shit in your face and go, ‘Oh, look! We’re 3D! We’re 3D!’ and kind of leave it at there because movies are all about suspension of disbelief and kind of immersing yourself in the story and forgetting that you’re sitting in a cinema with 200 other people, right?” Ø 7,0